It is one thing to want to have a web site, reaching one's goals is another. These goals, in order, are:

	Goal #1	Cause people to want to seek out ideas, information, services or products from a business via the business's web site.
	Goal #2	Enable those who visit a web site for the first time to feel comfortable with what they are being asked to look at, navigate, buy, or do.
	Goal #3	Cause viewers to be proud of being associated with the firm, the site and the products and services offered.
	Goal #4	Enable customers to talk with intelligence and confidence, and without the fear of embarrassment concerning what they are buying/doing or contemplating buying/doing.
	Goal #5	is the ultimate goal for all web sites . . . to turn viewers into buyers and those buyers into return buyers.
	Of the millions of sites on the Internet, a very, very small percentage ever reach this ultimate goal. This seminar or workshop covers the goals and how to reach them.

Our web site critique programs are designed to help our clients attain their web site’s goals.

1. Web Site Critique Program — Critiquing Web Sites From A Selling Or Sales Point of View for:

• Individuals wanting to have a web site or who wish to make their site more productive.
• Business owners/management who wish an outside opinion of their site.
• Organization executives and staff who are providing information and hosting services for their members.
• Consultants who have clients who want or currently have a web site.

• Pre-release Critique — A review of a test site for sales effectiveness or lack or same before it is available to the public. This allows for changes in lieu of having to do a make-over after the site is on line.
• Post-release Critique — A review of a current on-line site to offer suggestions for changes that will help make the site more effective.
• The Web Site Critique Program consists of:
  • A complete review and printout of the site,
  • Identifying those areas that get in the way of making sales,
  • Reporting which areas are anti-sales and why,
  • Suggesting changes and why and how these changes will help lead to more sales,
  • Reviewing changes and making additional suggestions if necessary.
    
    
  • Note: It is very likely, that while doing the web site critique, it will call for a review the client's other marketing materials to determine if they are coordinated with the web site or also need some revisions.

2a. Web Site Critique Programs for Designers, Developers and Web Site Service Providers Creating a New Web Site — Often, what is left out of technical and graphics training, is helping client to sell in this new medium. That leaves a big hole to fill because when clients look for designers, developers and web site service providers, what is in the back of their mind is that they want to sell their products and services over the Internet. There are two ways this web site critique program can be used:

• Pre-release Critique — Before contacting a client, using this service will give you outlooks not usually offered by competitors.
• Post-release Critique — Once the contract has been given, using this program will help you make the final changes before presenting the site to the client.

2b. Web Site Critique Programs for Designers, Developers and Web Site Service Providers when asked by or are approaching web site owners concerning a web site make-over. This is the "hidden market" for web site design. When faced with this opportunity, it calls for something more than technical or graphics expertise. With this aspect of our critique program, one will have the talking points as to why the site can help promote sales instead of deterring sales. With these points in hand, it will make the web site designer, developer or service provider different from their competitors.

3. "Selling In Cyberspace? Is Internet Marketing Something You Should Be Using?" Seminar/Workshop Daily, people read in magazines and newspapers, hear on the radio and see and hear on TV the fantastic sales generated on the Internet. Are they true or realistic or is there a gap between the promises and the results? This seminar can be tailored to meet the needs of:

• Individuals and groups of individuals wanting to have a web site.
• Business owners/management who want a clear picture of how best to use the Internet.
• Organizations wishing to offer a program for the members on effective use of the Internet.
• Schools wanting a program for their students studying computer science, marketing, business, etc.
• Consultants who wish to give their clients an understanding of how the Internet can help the client's businesses.
• Technical and graphic web site design/development services offering a program to help their clients.

Copyright © 2000-2007 Alan J. Zell, Ambassador of Selling, Portland, OR. All rights reserved.

If you are interested in our consulting services or as a speaker at future meetings, conventions or trade shows, please contact me via E-mail, phone, or letter.