• Business planning for new and existing businesses
• Buying merchandise, concepts, policies, procedures
• Marketing methods using media, display, signage, printed materials, Internet
• Presentations through display, layout, and related activities
• Managing the business through planning, inventory tracking and controls

For Individuals, Art Schools, Guilds, and Firms:

• Relate new, current and past merchandise to today's marketplace
• Training for effective sales presentations
• Discussions on pricing, packaging, etc and the effect these decisions have sales
• Visit stores on behalf of the maker for training and at special events and shows

For Individual's and Firm's Showroom

• Critique and suggestions for showroom aids
• Training on merchandise presentations
• Work with customers at trade shows and special events
• Visit retailers on behalf of the line(s) represented by a showroom

For Stores and Galleries

• Suggest categories and types of merchandise
• Critique and suggestions to develop better presentations as it relates to the merchandise carried
• Discussions with management and staff on how business decisions affect sales results
• Assist staff and customers at special events.

At Trade Shows - for Exhibitors

• Suggest formats for better presentations and sales techniques
• Talk with current and prospective customers.
• At Trade Shows - for Retailers and Galleries
• Train inexperienced buyers on how to get the most out of their efforts at trade shows
• Work with buyers to give them an understanding of competitive merchandise choices

Copyright © 2000-2007 Alan J. Zell, Ambassador of Selling, Portland, OR. All rights reserved.

If you are interested in our consulting services or as a speaker at future meetings, conventions or trade shows, please contact me via E-mail, phone, or letter.