Alan J. Zell, Ambassador Of Selling, has become nationally recognized for his expertise in advising businesses, services, educational, governmental, and organizational entities. Clients seeking his services represent a wide spectrum including accountants, investors, educators, chambers of commerce, retailers, wholesalers, manufacturers, associations, and non-profit organizations.Watch Alan in Action New Client Inquiry
Glossary of Terms (as used in Elements of Selling)
- Buy, Buying = The act of accepting an individual's, business's, or organization's output.
- Change (verb) = The act of doing or being asked to do something different.
- Change (noun) = What is going to change.
- Customers = Anyone being asked to accept and adopt into their personal or business life what is being offered or they are being asked to do.
- Customer's Customers or 3rd-Party = No matter what you do, you are always talking to a committee, be it a formal or informal committee, because everyone will, at some time carry what they saw, read, heard, sensed, etc. to others.
- Inventory = All the skills and information one has been able to bring into what one does.
- Presentation(s) = What others see, hear, read, sense or feel due to what you do, have to offer or ask them to do.
- Products = Outputs or the end results of one's actions. So, while ideas, information, skills and services are not thought to be products, they will not be until they are put into a format – verbal, written, visual, sensed, felt – that others can use or do as asked.
- Quality = The level of like ideas, information, services, or products as it compares to like ideas, information, services, or products.
- Selling = Asking someone to accept and adopt what is being offered. Successful selling happens when what is offered is accepted and put to use.